India’s software industry is reaching its adolescence and facing challenges from several directions. Price isn’t the only issue anymore, customers are demanding more sophisticated services while multinational competitors like IBM and Accenture have been nipping at their heels. Debashish Chakrabarty talked to Avinash Sethi, co-founder of Indore based software firm Infobeans to know the challenges a middle-sized company based at a lesser known location faces.