William Grosso has an interesting post on Captology . The basic notion here is that, similar to human persuaders, computers and other technological devices can be employed to persuade people to do things by subtly rewarding “correct behaviours”. In the picture alongside, Captology describes the area where computing technology and persuasion potentially overlap.
This is fun. I always thought technology can bring-in ease of use and a gamut of functionalities but here we are talking about technology changing a user behaviour. Imagine a software that may persuade to give up smoking or the one that might “convince” you to stay late at office (I would rather have it use for the Developers to be convinced about writing Unit Tests, every time, each time). Sounds Cool!